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How to design T-shirts and get them ready for print using Illustrator

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2010 Sales Prices (We can’t be beat!)

custom screen printing, cheap screen printing, east bay screen printing

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What is silkscreen printing?

I cannot guess how many times this question, or variations silkscreen imaging questions have been asked. We always send the readers in the direction of “Spot Colors” in Photoshop primarily because CMYK (process color) is not appropriate for flat-color printing and requires a huge investment in equipment.

But indulge me for just a moment with this brief explanation of screen printing (serigraphy) because some of our readers today may not be familiar with this printing process.

serigraphy: It is not known for sure how or when serigraphy or screen printing was first invented, but art historians like Anthony F. Janson trace this art form as far back as 4,000 years in China, and thereafter throughout Asia and Japan. Silk fabric, being a primary product in those cultures, had the unique qualities of being able to be stretched very tightly, and of being somewhat resistant to staining. Someone discovered that they could stretch single-thread silk fabric very tightly across a frame and inks would flow freely through the fabric onto a substrate like other fabric or paper. They established techniques to block the flow of ink in certain areas of the silk, while allowing the ink to freely flow through open areas. Thus they could block the screens with ornate designs and print those designs repeatedly. The art of serigraphy was born. (Here, you can learn more about serigraphy)

east bay screen printing

Today’s Flat Color Screenprinting:

Up top, I’ve drawn a very stylized diagram of how very basic screen printing works. This is a simple two-color print we’ll be using in our tutorial today.

ONE: At the top of the stack we see the Film. This is a film positive, which is clear with the exception of the image to be printed which is opaque. (black) There are other methods, like painting directly onto the silk with a “hold-out” solution, but for this tutorial we’re using a film, or vellum printed on a computer.

TWO: Next, a photo-sensitive material called “photo mask” or “photo stencil”, which behaves much like photo film, is exposed to strong light using the film positive as a mask. In this process the light-exposed areas of the photo-sensitive “gel” emulsion becomes hardened. The emulsion areas of the stencil which are protected by the opaque areas of the film remain unexposed and thus soft. In the “development” stage of the process, the exposed areas of the stencil remain hardened, while the unexposed areas of the stencil soften and wash away, forming the image areas where the inks will pass through.

THREE: The “photo stencil” is embedded (either before or after exposure) into fabric stretched very tightly across the printing frame. After the stencil dries, the “Screen Frame” is pressed against the substrate (a shirt in this scenario) and ink poured onto the surface of screen is dragged across the design using a squeegee. The results is ink deposited on the shirt. And that’s how screen printing works.

Now, there are many, many variations and technical modifications to this process but this is the basic way it works. Even though it’s such a simple process, it can reproduce an amazing amount of detail when done correctly. Some of the Chinese designs produced thousands of years ago demonstrate this primitive process with incredible beauty. I, personally, have used this exact scenario to run tens of thousands of prints. More to come!

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The Warriors Tour Merch

We had the pleasure of printed several designs for a very awesome band named THE WARRIORS this week! Check out how some of the prints came out:

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Special All Over Print T-shirt Process

Its an exciting day here at the WeNeedMerch.com custom t-shirt shop! Today we have developed a new process for making really awesome all over print t-shirts using a “bleach out” technique in conjunction with a simple plastisol print. The combination together gives an incredible effect as you can see, creating a look that is very current in today’s fashion world.

In the last few years, the demand for large format or “allover printing” has grown tremendously. With clothing brands like Affliction, Rockett and To Die For constantly pushing the boundaries of the actual t-shirt printing process, there is a huge market of people looking for the next trend in t-shirts and t-shirt printing.

With the challenge of an ever changing industry, WeNeedMerch.com prides itself on staying current with new printing methods. In doing so, we are able to provide our clients with that “special look” they are trying to achieve, without breaking the bank.

If you have any questions about speciality t-shirt printing, don’t hesitate to drop us an e-mail at contact@weneedmerch.com or call us at 925-577-3132. We would be more than happy to help plan out and print your next killer t-shirt.

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All Shall Perish Hardcore Shirts

FRONT

FRONT

In case no one knows, one of the owners of WeNeedMerch.com is none other than Ben Orum of All shall Perish! ASP runs through t-shirts like crazy, and tend to print 1 or 2 new designs a month through the company. This time around they decided to print the hilarious “This is our hardcore shirt” t-shirts.

If anyone has ever been to a Hardcore show, there is a few things I can guarantee you we run into.

1. Hardcore Dancers
2. Fights

and last but not least…

3. Some sort of variation of this All Shall Perish T-shirt :)

LINK: All Shall Perish Hardcore T-shirts Available Here

BACK

BACK

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USAF Space Aggressors T-shirts

The 527th Space Aggressor Squadron (527 SAS) is a United States Air Force unit located at Schriever Air Force Base in Colorado. Its mission is to train US, joint and allied military forces for combat with space-capable adversaries.

The t-shirts they wanted were very slick, with 2 spot colors on the front, and 3 on the back. Very clean graphics, making for a very clean print. We were VERY happy with how these turned out. As you can see from the pictures, they have a very professional look to them.

LINK: The Space Agressors Wiki

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Shatter This World T-shirts

This was a fun shirt to print! We love the graphics that bands supply us, as they always provide a challenge. The challenge of this job was to capture all of the detail in the grey building, which we were able to do using some very high mesh screens. The end product turned out fantastic as you can see.

A little about the band…Shatter this World exploded on to the New England Metal scene like a blistering hurricane with unrelenting power and aggression . Formed in the Winter of 2006 from two previous local bands, this five piece has created a beast so mighty that it has been unable to ignore. Shatter This World accomplished more in six months than many bands could claim they’ve done in two years, playing countless shows, writing nine new songs, and a flawless new recording with the brightest engineer in the New England Metal scene Jon Fay (The Red Chord). The freight train known as Shatter This World will continue to succeed. On-lookers beware Shatter This World is a force that cannot be messed with.

Link: Shatter This World Myspace

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5 Quick Tips for Saving Money on Printed T-Shirts

Does the price sound unusually high? It may be something that you don’t realizing is driving the price up for your custom printed t-shirts. Here are 5 quick tips to save you money on your next custom printed t-shirts:

  1. Go with white or grey printed t-shirts
    White and Grey T-shirts cost the least from the wholesalers to the printers and the print process is much less labor intensive for these tee shirts.
  2. Lower the amount of printed ink colors
    Custom t-shirt pricing is largely based on the amount of printed ink colors.
  3. Lower the amount of print locations
    Each location adds to the amount of ink colors and increases the amount of labor it takes to finish the print job.
  4. Raise the quantity of t-shirts
    Buying a very small quantity (<24) raises the price per shirt because of the amount of set-up involved.
  5. Go with a basic t-shirt
    Specialty t-shirts cost more blank from the wholesalers to the printers before the printing process.

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Choosing the right t-shirt fit and quality

by: Heath Sanchez: T-Shirt Entrepreneur

The blank t-shirts that you choose for your business are one of the most important things to consider. This will be your physical product, and your choice will reflect very strongly upon your brand. There are many different types of blank t-shirts to choose from, but your decision should largely be based on your business-type and target market.

Are your customers looking for ethical, sweatshop free t-shirts? Would they prefer the t-shirts to be made within their own country, to be manufactured with organic cotton? To find the answers to these such questions, you need to be able to put yourself in your customer’s shoes. Or better still, why not conduct a little bit of market research by asking around your community, taking a look at your competitor’s products or by reading through forum posts within your niche?

You might find that your target market is interested in a loose-fitting tee and is not really concerned about the country of manufacture. The promotional t-shirt printing business that I own targets Australian Rock Bands. Through market research I discovered that my customers prefer a fashionable, fitted style tee shirt. They are generally not concerned about the country of manufacture so long as the product is of relatively good quality and is reasonably priced – because they need to make a profit when selling their t-shirts at gigs. However, if for instance my business was targeting R&B or Hip Hop bands (of which Australia has few), I might find that my customers would prefer a loose fitting t-shirt with large sleeves – a completely different product.

With my vintage-style t-shirt label, it was extremely important that the quality of the t-shirts were at premium level. So although the costs are much higher than my promotional tees – I am targeting a fashion conscious market who values quality. Luckily these customers tend to have high, disposable incomes, and my t-shirts are priced accordingly! Be sure to find out the exact type of t-shirt your customers are interested in before making an order, and you will instantly have an advantage over many of your competitors.

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